When people put the word “(your city) chiropractic” into Google, what every chiropractor wants is for their practice to be the top one that pops up on that searcher’s local business map. Getting your chiropractic listing ranked first on Google Places (formerly Google Maps) is certainly an attainable goal. Here are six tips that you can use in your business listing to ensure that your office finds its way to the top for maximum exposure.
Multiple Reviews and Google Maps
It is extremely helpful to your rankings if your practice has multiple reviews. By “multiple,” we mean as many as you can get. You want the volume of your reviews to overshadow those of all other chiropractors in your area. If others have five, 10 and 30, then you want 60, 70, 80 or more. Reviews are massive in terms of acquiring high rankings on Google and having your business highlighted on the map.
It is important that these reviews are real and they should be from your past or current patients. The best thing to do to facilitate this is to contact your patient-base and ask each of them to write a review. Use email to do this and give them a link to the review area.
The Power of Photos and Videos
Google Maps love photos and videos. Use as many videos and still images as you can and make sure that your company logo is on each. The videos don’t need to be long. They can offer health tips, nutritional information and describe helpful exercises. Make each video subject specific, offering useful information in easy-to-understand, capsule form.
Photos can show you at the office, involved in charity or community work and even on a special trip. The photos and videos are all about connecting on both a professional and personnel level with prospective patients and keeping linked to your present clientele.
Keywords and Your Business Description
Using the correct keywords in your Google business description is important. Choose these words with care as they are designed to interact with the search engine, garnering you hits.
Utilize Keywords in Your Business Name
Hopefully you have keywords, such as ‘”chiropractor” and “chiropractic” in the name of your business. This technique is very powerful. Make sure that you list your keyword rich business name correctly with Google.
Connect through Back-links and Citations
Whatever and wherever you post something related to your business, you want to make sure that it links back to Google. Each one of your press releases, articles, blogs, photos, citations from other authority sites, etc. should have a link to your Google business listing.
Offer Limited Time Coupons
Google business listings allow you to upload coupons that can be downloaded by visitors. Offer limited time coupons that you change from time to time. Limited time coupons are a good way to get people to act since the expiration date on the coupon helps motivate people to take action. Keep changing your coupon offers and track which ones seem to work best in bringing in new business.
People will find you with Google Maps
Your Google business listing can be utilized to ensure that you garner hits, raising your search engine rankings and making your business pop-up on that prominent Google map. The great thing about Google Places is that people will find your chiropractic practice instantly and fast. Use each of the six tips above to access the power of this feature to get more new patients monthly.