OUTSOURCING TO PROFESSIONAL FREELANCERS
Professional freelance jobs are becoming more commonplace as this difficult economic environment has caused many companies to have reduced a significant percentage of their professional team. However, today’s market provides a great opportunity for small and mid-sized companies to increase market share, revenue and profitability by outsourcing key job functions and/or projects to a professional freelancer or freelance consultant without increasing fixed costs that would be associated with a full-time position.
Traditionally, freelance jobs and freelancers were mainly focused on writing content, graphic/web design, data entry, etc. However, a company in need of any professional service or project need can find experienced professional talent on a cost effective basis. These professionals can provide a variety of functions and services in the areas of accounting/finance, marketing and branding, efficiency enhancements, business consulting and strategy, new business development, market research, content creation (for corporate marketing collateral, websites, articles, PR pieces, product offerings, etc.) and project management. The right freelance consultant can also provide a unique outsiders perspective on how the company could be improved or additional ways to generate revenue.
TOP REASONS TO OUTSOURCE TO A FREELANCE PROFESSIONAL
-Reduce your fixed costs
-Have your professional work needs completed for a reasonable price
-Freelancers and Freelance Consultants are motivated to exceed your expectations
-Gain the flexibility to match the appropriate professional for each job requirement or project
-Get an outside professional view on your business or project requirements that can be accretive
-There are extremely talented professionals that are providing freelance services
-Termination is much easier than with a full time worker
HOW DO YOU FIND A FREELANCER OR FREELANCE CONSULTANT?
Probably the best place to find a professional that will bid on a specific outsourcing / freelancing job requirement that you have is to post the opportunity on one or more of the various freelance job posting sites. A sampling of a few of these sites is listed below:
Some of these sites specialize in certain areas or freelance job functions and others are general in nature. In addition to the freelance job posting sites, there are placement agencies that specialize in matching up freelance professionals with companies given their specific needs. One of the most important steps in the process is for the employer to clearly define the need, the required deliverable, the necessary skill set and expertise of the freelance professional, their commitment and availability, the project’s timing requirements, and payment structure. It is critical to secure references and examples of past work product.
If you have a professional job or project need, it is a great time to outsource to the Freelance community.