A successful small business consultant that focuses on online success knows a few things about how to appeal to Google. With the vast majority of searchers looking at Google.com for advice on how to find what they’re looking for, you want your company to be seen by Google as relevant to your niche. A consultant can help you in that regard.
Optimising your company website for Google requires a few things, such as:
- A well designed site that is easy to navigate.
- Content that makes it glaringly obvious what niche your site is in.
- Key areas that are optimised with keywords and key phrases.
- Regular updating.
The above is not an exhaustive list of the things you need to pay attention to since there are other factors as well, such as how competitive your business category is but by spending time on the above areas, you will get noticed by Google and Google will be most likely to send you the right sort of traffic.
Site Design
Site design is good for customers but if it’s optimised for Google as well, it could help your site get indexed in search engines faster. Various things can help.
Content
Content is definitely helpful in getting noticed by Google. When search engine spiders crawl the pages of your site, they are looking at what exists there so they can ascertain what the site is about. If your content matches your niche and matches the sorts of phrases people are searching for, Google will present those people with your site as an answer to their queries.
Key Areas: Meta Tags
Your meta tags are areas that are paid specific attention to by search engines. Having information in those tags will help you substantially. These tags include: title, image, description, URL / permalink, and others. A skilled consultant knows how to research to determine which tags will help you to get noticed by search engines and get clicked on by interested people who may have their credit card in hand – ready to make a purchase.
Regular Updating
There’s no such thing as a website that’s complete. At least… there shouldn’t be. Search engines will visit new content regularly so that they can continue to send you new traffic and reinforce your status as continually relevant to the words you are already ranking for. They never stop crawling and the more often you update with valuable and optimised content, the more chances you’ll get the results you want. Stop updating and they’ll be indexing new pages on another site. A small business consultant knows that search engine optimising is a job that’s never done and can help you continually optimise so that you constantly get a stream of relevant and profitable web traffic.
