Social Media Tips For B2B Insurance Agencies

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. […]

First, Best, or Different; What Every Entrepreneur Needs to Know About Niche Marketing

“Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.” Niccolo Machiavelli (1469-1527) Italian writer and statesman The entrepreneur who finds a customer segment that has been underserved or overlooked can earn extraordinary rewards. Niche marketing […]